In the current design discourse, nail design appears, if at all, as an example of failed low design. But if we look closer, we discover a design that inherently combines diverse social and cultural debates. A new generation of young women has discovered nails as a pop cultural-shaped communication tool: in, and literally on, their hands, it becomes a remix of zeitgeist, creativity, humorous self-reflection, political banner, and third-wave feminism.
Judith Mair is a lecturer in the specialization Trends & Identity at the design department of ZHdK and an expert for popular culture between the poles of research and design.
#nails, #nailfie, #visualculture, #nailsofinstagram, #culturalcoding