Themes Pop Cultures Global Pop Cultures Research Network Self-Imaging: Identity, Disruption, Transformation. An online lecture series on Global Pop Cultures. Statement Nails. Female fingertips as a tool of self-empowerment

In the current design discourse, nail design appears, if at all, as an example of failed low design. But if we look closer, we discover a design that inherently combines diverse social and cultural debates. A new generation of young women has discovered nails as a pop cultural-shaped communication tool: in, and literally on, their hands, it becomes a remix of zeitgeist, creativity, humorous self-reflection, political banner, and third-wave feminism.

Judith Mair is a lecturer in the specialization Trends & Identity at the design department of ZHdK and an expert for popular culture between the poles of research and design.

Authors website:

https://www.zhdk.ch/person/156869

Keywords:

#nails, #nailfie, #visualculture, #nailsofinstagram, #culturalcoding

Statement Nails. Female fingertips as a tool of self-empowerment | by Judith Mair

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Dolly Parton and Patti LaBelle playing music with their acrylic nails.