Global icons have local meanings: What do they say about our identities, society and culture? What makes an icon? Can technology be considered iconic? How has coronavirus changed what we think of as iconic? How can we deconstruct, remix and hack what we see as iconic? In the third edition of this Summer School, a global pop icon will serve as a common starting point for cultural analysis and for the transdisciplinary production of new artistic and journalistic works seeking to deconstruct, remix and expand the influence of the chosen icon. Participants from Europe and Asia will collaborate using various research methods (ethnographic field research, pop culture theory, reception theory, discourse analysis) and co-creation in various formats.
This practice-based Summer School will offer students a unique opportunity to experience new creative fields in transcultural collaborations and to learn about cultural concepts in global contexts, the global mainstream and transcultural adaptation. Focusing on a chosen icon, the different projects will interconnect and influence each other.
Collaboration will result in a final presentation in multiple formats (e.g. fiction or documentary film, interactive media, performances, creative nonfiction, short stories, comics, podcasts, discourse analysis, spatial installations, art in public space, songs, music videos, etc.).
• Understanding cultural concepts in global contexts
• International and transdisciplinary collaboration
• Media representation theory
• Presentation skills
• Creative writing skills
• Virtual and sensory ethnography
5 – 23 July 2021
The programme offers places to 30 students from the participating partner institutions from a wide range of arts and design disciplines, including performing arts, film, music, fine arts, media arts, design, and art education.
• Proficient in English
• Level: BA, MA, MPhil, PhD
• Disciplines: all arts and design disciplines
• Brief statement (max 1 page): What is your background? What are your interests? What perspectives would you bring to the workshop? What do you expect from the workshop?
• Portfolio: A work sample related to the aims and contents of the Summer School (pdf, video or sound file)
Awarded as stipulated by the home institution
• No course fee for students from Shared Campus partner institutions
• Submission deadline: 30 APRIL 2021
• Online application (incl. submission of documents):
• Participants will be selected by the responsible faculty
• Final confirmation of participation: MID MAY 2021
Music Producer, Author, Researcher Creative Economies (ZHdK)
Dr Yiu Fai CHOW
Writer/Lyricist/Researcher, Associate Professor at the Department of Humanities and Creative Writing (HKBU)
Director for feature films and TV series, Lecturer and Researcher at the Film Department (ZHDK)
Media Artist, Assistant Professor at the Academy of Visual Arts (AVA/HKBU)
Artist, researcher and lecturer in Contextual and Theoretical Studies, London College of Communication (UAL)
Comic Artist, Assistant Professor, Coordinator of Crafts and Design Division (AVA/HKBU)