Bored by the "hyper-idealized" and hetero-normative imagery on social media, new forms of digital body identities are developing. The interest is no longer in conforming to a single, given body ideal, but experimenting with the limits of one's own body. This creates a new aesthetic which is characterized by extraordinary and irritating creatures. This video essay showcases and analyzes this new way of expressing oneself.
Irena Srdanovic (*1996) completed her bachelor's degree in design at the Zurich University of the Arts, specializing in Trends and Identity, in June 2019.
#selfimage, #bodyimage, #digitalidentity, #identitydesign, #transformation, #exaggeration, #transgression, #grotesque